WAYOUT STUDIO is a New York City based set and production design studio creating immersive, image-driven environments for fashion, advertising and the arts.

Founded by Emma Magidson, who has strong roots in graphic design, architecture, and exhibition-making, the studio approaches each project as a world-building exercise by shaping atmosphere, narrative and spatial identity. Whether for photography, film, events or installations, WayOut combines conceptual clarity with resourceful execution, embracing inventive problem-solving and close collaboration to push ideas further.

The studio has worked with photographers and directors such as Norman Jean Roy, Sharif Hamza, Adrienne Raquel, Luis Sanchis, Amy Troost, Carin Backoff and Tyrell Hampton. Their client list includes Calvin Klein, Cardi B, Fear of God, Maybelline, Moncler, Tiffany & Co., Zara and Nike among others, while editorial projects have been featured in Vogue, Vanity Fair, The Cut and Cultured Magazine.